Upcoming Dates
The Power of Email Marketing
Effective Email Marketing is about having fast, accurate and precise online communications with your target audience. It is about having one-to-one contact to capture, keep in touch with and retain your clients. Using email marketing helps your business to achieve better customer retention and optimise sales potential throughout the client life cycle.
This half day workshop will enable businesses to realise the benefits of email marketing to drive a successful marketing strategy. In this seminar you will gain the knowledge to send bulk personalised email; manage and grow your database; methods for upselling and cross promotion; and how to measure the success and reach of your email campaigns.
What You Will Learn
- The benefits of email marketing
- How-to create and send once off or regular email campaigns
- How-to upsell and cross promote using email marketing
- How to manage & build your database
- Subscriptions and unsubscriptions
- HTML versus Text
- How to avoid your emails being blocked by spam filters
- How to comply with Australian Spam legislation
- How to use tools for automation and scheduling
- How to measure campaign success
- How to use email marketing to drive more traffic to your website
- And much, much more!
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"You make it sound so easy even for someone like myself who is not technologically minded." |
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Maree Harris,
People Empowered |
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Search Engine Optimisation
Search engines are an important part of your online marketing strategy and optimising your website for the search engines is as important as having a well designed website. If you want your website to have a chance of success amongst the thousands of others competing against you, then you really do need to investigate Search Engine Optimisation and look at how it can help you achieve your online marketing goals.
In this half day seminar you will learn why you can't find your website listed in the search engines, how to optimise your website to achieve higher traffic and rankings, how to successfully submit your site to search engines, how to choose effective keywords and the things you shouldn't do which may result in the search engines banning your website.
What You Will Learn
- Optimising your website for high rankings
- Submission to search engines
- How to find the keywords and phrases that will drive traffic
- The importance of copywriting and meta tags
- Making sure your website is search engine friendly
- Internal and external linking strategies
- Monitoring results and statistics
- What Pay-Per-Click advertising can do for your business
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"You make it sound so easy even for someone like myself who is not technologically minded." |
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Maree Harris,
People Empowered |
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Encourage user participation to maximise your online potential
Web 2.0 technologies are all about turning the internet into an interactive space and encouraging participation and social networking. Using some of these new technologies such as blogs, wikis and content syndication assist in increasing repeat traffic to your site and in turn make your site more attractive to both people and search engines.
Come along to this workshop to understand why you should use Web 2.0 technologies, how to take advantage of the new technology and encourage more visitors to your website.
What You Will Learn
- What is Web 2.0?
- The importance of interactivity
- The social networking phenomenon
- Content syndication and web feeds (RSS)
- Tagging
- Blogs
- Wikis And much, much more!
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