Connecting businesses with customers
Pay Per Click Marketing
What is pay per click marketing?
Pay per click marketing can be defined by the advertiser only paying when a user clicks on their advertisement to visit their website. Advertisers “bid” on their keywords they want to be found under in the Search Engines (e.g. Google, Yahoo, Nine MSN). Pay per click marketing is a controlled method of advertising. You don’t pay if people don’t visit your website.
These ads are most commonly called sponsored links. They appear above or next to the free links in a Search Engine.
Google is one of the most popular places to run a pay per click marketing campaign, often referred to as Google Adwords.
A managed pay per click marketing campaign such as Google AdWords can help your business gain greater visibility in Google with their pay per click marketing solution - AdWords.
What is Google AdWords
AdWords is a pay-per-click online advertising service that lets advertisers post text ads for their sites targeted for specific keywords. You may have seen some of these ads on the far right side of Google’s search results and also shown in the “Ads by Google” banners seen on sites all over the World Wide Web.
How does it work?
The way this unique advertising service works is quite simple: Advertisers will type in keywords that they want their ad to appear on when searched. For example, Jim sells bed and breakfast accommodation in the Yarra Valley. In order for Jim to reach the right audience, he must use specific keywords such as “bed and breakfast, yarra valley accommodation” and words of that nature. Then, whenever regular users like you and me go to search for “yarra valley accommodation” on Google, Jim’s text box ad will magically appear on page 1.
Benefits of Using AdWords
- Fast Results –have your ads up all over the internet and begin testing products and marketing strategies in minutes
- Target Audience - find people who are searching for the same keywords you specify to advertise your product or service.
- Budget Control - total control over ad budget. There is no monthly minimum spending limit. There is a $10 set up fee and then advertisers can choose how much they will pay per click from nine cents to one hundred dollars (AU). Advertisers can set up a daily allowance. When the budget for the day is all gone their ad will be removed, so advertisers don’t overspend.
- Productivity - benefit from the reports and statistics that help users determine which ads, keywords, and prices per click are the most productive. This helps advertisers get the best return on investment possible.
Management of Google AdWords Campaigns
Google bills direct for campaign costs. There is a $10 set up fee and then the advertisers can choose how much they will pay per click from nine cents to one hundred dollars (AU$).
If you do not already have a Google AdWords account Melissa Norfolk Web Design can create an account for you. Once this has been done we set to work on researching your industry & the keywords that are applicable to your business. MNWD then create a targeted advertising campaign & launches your AdWords advertising. MNWD then monitor & tweak your campaigns on a weekly basis, removing any ineffective keywords. We then report on a monthly basis how your campaign is running & the number of click throughs that have occurred. You can choose to have MNWD set up your campaign & monitor it for the first month only or we can monitor your campaign on an ongoing basis. If you would like to find out how a Managed Pay Per Click campaign can help you generate more website traffic & sales - contact the team at MNWD today!
