Adding a human touch to your website

Audio is a powerful yet cost effective marketing tool that can enhance and add value to your website.

Adding an audio message to your website can assist your website visitors in gaining a better understanding of your products or services. Just as a face to face meeting increases the opportunity to sell your products or services, audio on your website creates a bond/rapport with your website visitor.

No longer are you just another website amongst the hundreds or thousands that a prospective client may visit, but your website has a human dimension, a voice, and this assists in making your website visitor feel comfortable and your website appear more professional and trustworthy.

Adding audio to your website also serves as an “attention getter”. By using audio on your website you have the ability to guide your website visitor through your site to featured products or services. Audio is also a powerful motivator, your voice can influence and persuade visitors to explore your website and therefore stay for longer. Audio improves the “stickiness” of your website.

Personal Messages

Adding a personal greeting/introduction or welcome audio message to your website is a great way to introduce yourself, your business, products or services. Website visitors may not read all of your text content or remember what they have read so a personal message increases the chances of them remembering the information about your products or services and remembering your website. Audio also serves to reinforce your sales message.

Audio Testimonials

Once your website visitors have heard what you have to say about your products or services, let them also hear what your customers think about your business. Testimonials are always a great way to add credibility to your business but by adding them as audio content, your website visitors can become more convinced as they hear different voices talk about you and your business.

Instructions

When giving instructions, a lot of people respond better to the spoken word and audio is a valuable tool when creating instructions on your website. You may want to simply guide website visitors through a task such as ordering products or offer short tips or tutorials on your website. Providing instructions as an audio file can make even the most complex written instructions easier to follow. It also prevents you from excluding those people who are auditory not visual learners.

By having the instructions in text on your website you are catering for visual learners, once you add audio you then make it easier for auditory learners to understand and relate to your message as auditory learners find information more meaningful once it is spoken rather than written.

Audio Generator is one of the fastest, easiest and economical ways to make your website or email come alive with audio!

Audio Generator works on dial up or high speed modems and you don’t need any specialised technical know-how or experience to use this system. You can record your message over the telephone, just as you would record a voicemail.